- banner -

desktop

Position Pixel/Size Specification
Leaderboard 728 x 90

[GIF、JPG、PNG、HTML5]
・Production Size 728 x 90 < 40K

970 x 90

[GIF、JPG、PNG、HTML5]
・Production Size 970 x 90 < 60K

970 x 250

[GIF、JPG、PNG]
・Production Size 970 x 250 < 90K

HPU Banner 300 x 600

[GIF、JPG、PNG、HTML5]
・Production Size 300 x 600 < 60K

[VIDEO]
・MP4 < 5M,Duration of Video < 15"

MPU Banner 300 x 250

[GIF、JPG、PNG]
・Please provide two proportional sizes.
・300 x 250 < 60K
・600 x 500 < 100K

[HTML5]
・600 x 500 Need to be fully responsive when production.

[VIDEO]
・MP4 < 3M Duration of Video < 15"

Super hero 1920 x 450

[GIF、JPG、PNG、HTML5]
・Production Size 1920 x 450 < 120K

[VIDEO]
・MP4 < 8M,Duration of Video < 30"
・Fallback image is a must (same size as the video)
・Click to see Video Specification

Hero 1920 x 300

[GIF、JPG、PNG、HTML5]
・Production Size 1920 x 300 < 120K

[VIDEO]
・MP4 < 8M,Duration of Video < 30"
・Fallback image is a must 505 x 285
・Click to see Video Specification

Skin 1920 x 1200 [JPG、PNG]
・Production Size 1920 x 1200 < 150K
・The middle space dimension 1150 x 1200
・Contextual patterns are recommended, no text and
important information here.

 

mobile

Position Pixel/Size Specification
Big Panel
EXPAND
Full Width(The close button will be fixed on the upper right corner and the pattern of close button is unified. )

[GIF、JPG、PNG]
・Production Size 828 x 752 < 200K
・Click to see the safety scale


[VIDEO]
・Video Size 414 x 376,MP4 < 8M,Duration of Video < 15"
Click to see the safety scale
・Fallback image size 414 x 376 < 80K


[HALF VIDEO + HALF IMAGE]
・Video Size 414 x 233,MP4 < 4M,Duration of Video < 15"
Click to see the safety scale
・Fallback image size 414 x 233 < 60K
・Image Size 828 x 286 < 150K,and click to see the safety
scale


CLOSE
Full Width

[JPG、PNG]
・Production Size 828 x 360 < 150K
・Click to see the safety scale

EXPAND + CLOSE
Full Width(The close button will be fixed on the upper right corner and the pattern of close button is unified. )

[HTML5]
・EXPAND Production Size 414 x 376, and click to see the
safety scale
・CLOSE Production Size 414 x 180 < 60K
・Fallback Image Production Size 414 x 180 < 60K
・When producing creatives, do not fix the size of the banner. Please make the creative fully responsive.
・HTML5 file after compression < 5M
・Steps for packaging HTML5 file. 


adhesive Full Width [GIF、JPG、PNG]
・Production Size 640 x 100 < 60K
MPU 300 x 250

[GIF、JPG、PNG]
・Please provide two proportional sizes
・ 300 x 250 < 60K
・ 600 x 500 < 100K

[HTML5]
・600 x 500,Please make the creative fully responsive.

[VIDEO]MP4 < 2.5M

LPU Banner 320 x 450

[GIF、JPG、PNG]
・Please provide two proportional sizes
・320 x 450 < 80K
・640 x 900 < 150K

[HTML5]
・640 x 900,Please make the creative fully responsive.

[VIDEO]MP4 < 6M

InterScroller Full Width

[GIF、JPG、PNG、HTML5]
・Production Size 375 x 627 < 100K

[VIDEO]MP4 < 8M

 

- non.banner -

DIRECT E-MAIL

Position Pixel/Size Specification
Newsletter 728 x 90 < 40k

[GIF、JPG、PNG]

圖文編輯 (每次兩則)
300 x 250 < 20k

[JPG、PNG]
標題 12 字內 + 敘述 70 字內

 

Content Promotion

Position Pixel/Size Specification
Standard、Listicle、Gallery 800 x 600 < 300K [JPG、PNG]
標題字數 20 字內
Long form article  

 

Editorial Sponsorship
(Native Article)
800 x 600 < 300K

[JPG、PNG]
標題字數 20 字內

 

Social Media

版位名稱 Position 版位尺寸 Pixel/Size 規格 Specification
Facebook Post 1200 x 628,圖像比例:1.9:1
[GIF、JPG、PNG]
內文:90 個字元+標題:25 個字元+連結說明:30 個字元
如果要上傳 PNG 檔案,請記得檔案大小須保持在 1 MB 以下。
大於 1 MB 的 PNG 檔案可能會像素化。
Instagram Post 長寬比例不限 > 2M

[JPG]
以情境照或 Hearst媒體的拍攝照片為主,
如為客戶提供之素材,Hearst媒體保留審稿權利

Line@ Post 1040 x 1040 < 1M

[JPG、PNG]

 

 

# General Specification

  • The creatives are all served over HTTPS. Please make sure that the creatives and third-party contents (such as JavaScript) are compliant to deliver.
  • The ad should be a complete HTML document which contains the <html> and <body> tags and renders in standards mode by use of the <!DOCTYPE html> doctype.
  • Supported Image Type: JPG(HTML5 files must be Base64-encoded and packaged in html file)
  • Supported Video Type:MP4 (Provide a MP4 encoded in H264)
  • File size calculations include all relevant codes, such as CSS, web fonts, and JavaScript libraries.
  • The ad (an .html file) must be viewable without a network connection。
  • Auto-play audio is not permitted unless the user clicks to start the music and a turn-off button is a must.
  • Every link is opened in a new window or tab ex. target="_blank", window.open()

# For Security

  • It is not allowed to use a program framework such as jQuery that may affect the operations of other functions on the page.
  • Cross-domain data transfer formats such as JSON/XML and cross-domain external loading files are not allowed